Operator-grade primitives.

The 90-Day Revenue Engine Playbook

Hard artifacts per week. The exact deployment we ship to every engagement — from kick-off through first $25K MRR and handoff. Same ritual, every venture.

The Operator Stack — 2026 Edition

The full stack we deploy on every engagement, with monthly run rates, rationale for every swap, and the specific decisions we'll never revisit until the data forces us to.

Sweat-to-Equity Math for Venture Builds

How equity ranges get modeled in co-build engagements. The actual spreadsheet, the actual formulas, the actual ranges. What changes the multiplier, and when to walk away from equity in favor of rev-share.

Multi-Touch Attribution that Survives iOS17

Click-based attribution is dead. View-through is mostly fiction. Here's the three-signal model that actually predicts revenue — built on 200 lines of SQL and a self-reported question.

Building Churn.Guard — Engineering Notes

How we cut at-risk-account detection latency from 21 days to 3 — without ML. The three signals, the deterministic rules, and the architecture that runs on $30/mo.

Why We Refuse Fixed-Bid Engagements

The hidden cost of fixed-bid + how rev-share aligns incentives between studio and founder. The exact math on why a $40K rev-share build outperforms a $400K agency project.