"ByteDance is a multinational company that enables us to discover a world of creative content platforms powered by internet technology. Established in 2012, the organization is committed to helping people create, discover and share content directly from their smartphones. With approximately 200 million daily active users, the company builds connections between people and information through various platforms."
While its short-video mobile platform Tiktok has become a global phenomenon by its user-generated videos, popular for lip-synching to famous songs, it also has a region-specific platform known as Helo that focuses on Indian users across the Globe.
ByteDance forayed into India in 2017 and marked an unprecedented successwith over 200 and 50 million monthly active users on Tiktok and Helo platforms, respectively. In June 2020, India's government announced the banof 59 Chinese apps, including Tiktok, citing that they are engaged in activities, hampering citizens' security and privacy. And it was the big reasonthat many people had to lose their jobs, notably during the lockdown.
After the Tiktok ban, the ByteDance made its move by cutting its 2,000-plus Indian team size and is unsure of making a comeback.
"We initially hoped that this situation would be short-lived... we find that has not been the case," ByteDance wrote in a memo.
"Before the ban of Tiktok, India catering to largest markets with millions of daily active users. It is unsure how many Indian employees will lose their job after this drastic step. TikTok CEO Vanessa Pappas and the vice president of global business Blake Chandlee said ByteDance workers operating in India in a report received by TechCrunch. "Many of you have patiently waited to hearhow this would play out, which has been very stressful. Thank you for your continued belief and trust in us," they said.
The ByteDance told employees to focus on other apps rather than Tiktok, such as Lark App, which offers productivity tools and is not banned by the government. After the ban of TikTok, many users switched towards Indian Apps like Max TakaTak, Mitron, Rosopo, and Instagram as well.
However, the company has not confessed the specific number of employees being laid off but it has been anticipated that 90% of employees will be asked to leave the organization in the first week of February. ByteDance will only retain 250 employees in India; also, they have vacated their office in Gurugram.
Pappa and Chandlee also stated in the joint email. "As we are not aware by when Tiktok will make a comeback or not to India but expresses the hope to do so in time."17-Feb, 2021